A Beginner’s Guide to Search Engine Optimization

Most small business owners in the US are not so IT-minded and while they might know that SEO has something to do with marketing, they are unsure as to how it works, or possibly even what it is. 

The Definition of SEO

Search Engine Optimization can be defined as engaging in numerous strategies to improve a target website’s rankings within specific Google searches. Millions of consumers use Google to find things they are looking for, whether products or services, which is a very good reason to have your website optimized for Google searches. For the best results, check out King Kong, the top US SEO agency with an impressive client list.

How Does SEO Work?

Google is secretive about the algorithms it uses with their search engine, however, a top SEO technician knows enough to do what is needed to put the target URL on page 1 of the search results. The first step is to research keywords that people use when searching for your product/service, then these terms are inserted into the target website, which has to be done the correct way. It isn’t just a question of inserting lots of keywords and hoping for the best; rather search terms must be carefully place, to catch the eye of Google’s bots when they trawl the web. Once these additions have been made, you have to wait for the next bot sweep that updates Google’s database.

Driving Organic Traffic to your Website

This is the goal of the SEO agency and they use several strategies to achieve that; obviously, the prime place is within the first 10 search results or page 1 and one agency boasts they can do this within 90 days. That is a bold statement, yet they have the track record to back it up. Imagine the hits you would receive if your site comes up at the top of the search results! Once you have achieved this goal, you need ongoing SEO to retain that high spot.

To summarize, if you want the best results from SEO, use an award-winning SEO agency with a great track record and let their team work their magic on your website. It might take a few months to reach page 1, but the rewards are worth the investment.