Discover the 10 Best Online Beauty Shops
As a young PR professional constantly in the public eye, I know firsthand how important it is to look and feel your best. But let’s be real – between tight deadlines, client meetings, and networking events, who has time to bounce from store to store searching for the perfect beauty products? That’s where online beauty shopping comes in, and trust me, it’s a game-changer.
Whether you’re looking for that holy grail foundation, a skincare routine that actually works, or just want to treat yourself to some new makeup goodies, these top 10 online beauty stores have got you covered. From cult favorites to up-and-coming brands, I’ve scoured the internet to bring you the crème de la crème of beauty e-tailers.
So grab your favorite beverage, get comfy, and let’s dive into the world of online beauty shopping – your skin (and your schedule) will thank you!
1. Dermstore
Dermstore is a popular online beauty retailer specializing in skincare and cosmetics. While the company offers a wide range of high-quality products from well-known brands, customer experiences seem to be mixed. Dermstore has a rating of 1.6 stars based on 54 customer reviews, with many users expressing dissatisfaction with the company’s customer service and return policies. Some customers have reported issues with order fulfillment, refunds, and difficulty reaching customer support. However, there are also positive reviews praising the variety of skincare products available and the authenticity of the items sold. Dermstore’s rewards program is appreciated by some customers, who find value in the points system and redeemable discounts.
2. Eternal Beauty Outlet
Eternal Beauty Outlet is an online beauty retailer founded in 2020 by Olivia Grace, with a mission to redefine beauty standards and provide a comprehensive selection of beauty products. The company offers a wide range of skincare, makeup, hair care, and body care products, as well as beauty tools and accessories. Eternal Beauty Outlet prides itself on sourcing high-quality products from around the world to cater to diverse customer needs and skincare routines.
One of the key aspects that sets Eternal Beauty Outlet apart is its commitment to ethical and sustainable practices. The company adheres to a strict “against animal testing” policy, ensuring that none of its suppliers test materials on animals. Additionally, Eternal Beauty Outlet is actively working to reduce packaging waste in the cosmetics industry, with many of their products designed to be solid and sold without excessive packaging.
The online store is organized into several main categories, including Body Care, Hair Care, Makeup & Nails, Skin Care, and Tools & Brushes, making it easy for customers to navigate and find the products they need. Eternal Beauty Outlet emphasizes transparency with its customers, providing detailed information about product ingredients and avoiding the promotion of products with false benefits.
3. Lookfantastic
Lookfantastic is a British-based online beauty retailer that offers a wide range of skincare, haircare, and cosmetic products. Customer reviews for Lookfantastic are generally mixed, with the company receiving a rating of 1.1 stars from 636 reviews. Many customers have reported issues with shipping delays, customs charges for international orders, and difficulties with customer service. However, some reviewers praise the company for its competitive pricing and extensive product selection. Lookfantastic’s international shipping capabilities are appreciated by customers in countries like New Zealand, who find the prices more affordable compared to local stores. The company has also received positive feedback for its fast delivery times in some cases.
4. Fenty Beauty
Fenty Beauty, founded by singer Rihanna, has gained a strong reputation in the beauty industry for its inclusive range of products. The brand has a rating of 4.4 stars from 37 reviews, indicating that most customers are generally satisfied with their purchases. Fenty Beauty is particularly praised for its wide range of foundation shades, catering to diverse skin tones. Customers appreciate the high-quality products, including foundations, concealers, highlighters, and lip products. The brand is also commended for its attractive packaging and lightweight formulas. While some customers find the prices to be on the higher side, many feel the quality justifies the cost. Fenty Beauty’s commitment to inclusivity and diversity in its product range is frequently highlighted as a significant positive aspect of the brand.
5. Ulta Beauty
Ulta Beauty is one of the largest beauty retailers in the United States, offering a wide range of cosmetics, skincare, haircare, and fragrance products. The company operates both physical stores and a robust e-commerce platform. Ulta’s online store features an extensive selection of over 25,000 products from more than 500 beauty brands, ranging from drugstore to high-end luxury lines. Customers appreciate Ulta’s rewards program, which allows them to earn points on purchases that can be redeemed for discounts. The website also offers helpful features like product reviews, beauty tips, and virtual try-on tools for makeup. While many customers have positive experiences shopping at Ulta, some reviews mention issues with shipping delays or customer service responsiveness.
6. 100% Pure
100% Pure is an online beauty retailer specializing in natural and organic cosmetics and skincare products. The brand is known for its commitment to using fruit pigments instead of synthetic dyes in their makeup formulations. 100% Pure has gained a loyal following among clean beauty enthusiasts, with an average rating of 4.2 stars from 121 reviews on Yelp. Customers praise the high quality of their products, particularly their skincare lines and makeup. The company’s dedication to cruelty-free and environmentally friendly practices is also frequently highlighted as a positive aspect. However, some reviewers have reported issues with customer service and shipping times. Overall, 100% Pure appeals to consumers seeking natural alternatives to conventional beauty products.
7. Credo Beauty
Credo Beauty has established itself as a leading retailer in the clean beauty space, often referred to as the “Sephora of clean beauty”. The company offers a carefully curated selection of over 130 clean beauty brands, covering skincare, makeup, haircare, and body care products. Credo is known for its strict standards, prohibiting over 2,700 potentially harmful ingredients from the products they sell. The retailer provides detailed information about ingredients and sourcing practices, appealing to consumers who prioritize transparency in their beauty purchases. While many customers appreciate Credo’s commitment to clean beauty and the variety of brands offered, some reviews mention concerns about high prices and occasional issues with customer service. Despite these mixed reviews, Credo Beauty remains a popular destination for those seeking natural and non-toxic beauty products.
8. Kylie Cosmetics
Kylie Cosmetics, founded by reality TV star Kylie Jenner, has become a major player in the beauty industry since its launch in 2015. The brand initially gained fame for its Lip Kits but has since expanded to offer a wide range of makeup products. In 2019, Coty acquired a majority stake in the company, leading to some changes in product formulations and distribution. Kylie Cosmetics has recently rebranded, emphasizing vegan and cruelty-free formulas. However, this move has been met with some skepticism from consumers questioning the authenticity of these claims. While the brand has a loyal following, some customers have reported issues with product quality and performance after the reformulations. Kylie Cosmetics is known for its trendy packaging and social media presence, but it faces ongoing scrutiny regarding its ethical practices and ingredient sourcing.
9. Sephora
Sephora is a multinational beauty retailer offering a vast selection of makeup, skincare, haircare, and fragrance products from both well-known and emerging brands. The company operates both physical stores and a robust e-commerce platform, providing customers with a seamless shopping experience. Sephora’s Beauty Insider rewards program is particularly popular, allowing members to earn points on purchases that can be redeemed for discounts. The retailer is known for its extensive product range, including exclusive brands and collaborations. Sephora also offers various in-store services, such as makeup applications and skincare consultations. The company’s website features helpful tools like virtual try-on options and detailed product information, making it easier for customers to make informed purchasing decisions.
10. Rare Beauty
Rare Beauty, founded by singer and actress Selena Gomez in 2020, has quickly gained popularity in the beauty industry. The brand focuses on creating makeup products that enhance natural beauty and promote self-acceptance. Rare Beauty offers a range of products including foundations, blushes, lip products, and eyebrow tools. The brand has received praise for its inclusive shade ranges and user-friendly formulations. Many customers appreciate the brand’s commitment to mental health awareness, as a portion of sales goes towards the Rare Impact Fund, which supports mental health services. Rare Beauty’s liquid blush, in particular, has become a viral sensation on social media platforms. While some products have received mixed reviews, overall, the brand has been well-received for its quality, packaging, and mission. Rare Beauty’s recent expansion into body care products has also been met with positive feedback from consumers.
